Thursday, 19 November 2009

Women's Weekly


The audience profile for the average comsumer of women's weekly magazine is a 59 year old woman with a real lust for life, open to new experiences and are image conscious.


The web pages of women's weekly consist of: health, diets, sex & realtionships, shopping and homemaking tools such as recipies and family.
These are the things that the audience profile will be interested in as they will have experienced most things in life and will need a new take on life and try something new in all areas of thier life, whether its at home or out looking their best.
Also on the cover of this Woman's Weekly, it features Kylie Minogue, who is of 41 years of age. As the average reader is 59, those older readers may aspire to look as young as those on the front cover. So, as these women are on the front cover, the audience may feel that if they buy the magazine they could look like those women, who are represtenting the contents of the magazine. Kylie is well known for her appearence on Neighbours and her sucessful singing career, and also had great support in her battle against breast cancer.
Products/services/topics featured in the magazine are :
-celebrity gossip
-fashion
-christmas baking
-christmas gifts
-how to tackle children being bullied
All these things, are those that women will be concerned about, or ones that daughters may be concerned about and may pass the information on.

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