The poster has a black backgroud with the product in red making it stand out, forces the audience to focus strictly on the product, connoting that thier product is the most important product not only on the page but in comparison to other similar products.
Also, having the product at the bottom of the page, along with the make, familiarises the audience with the brand, therfore not only the product will stick in their minds but the brand aswell.
Using the props shows that the woman is an athlete, as without them she could be any woman standing in a skirt.Having the athlete on the poster reinforces stereotypical views as the athlete is slim, but not all athletes may be in this shape. On the other hand, this may have been used so audiences aspire to be like the woman on the poster.
Having the nike tick, the same colour as the word 'comfortable' states that not only this particular product is comfortable but all thier other products aswell, so they are not just trynig to sell this one but them as a brand.
The poster does not have more than two words on the page to describe the product, this could be due to that the colour red, is literally shouting at the consumer already, and if any more words wer on the page it would be too over powering.
Using a medium shot for the poster, shows the ideal consumer for this product, but not showing the full length of the woman still shows that the comsumer is universal, and that it could be anybody's legs in that position. Also, having the woman stationary connotes that the trainers are more for the fashion of them rather than the practical side of them.
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