Wednesday 30 September 2009

The Sun Analysis


As the font is large and takes up most of the page, it connotes that the target audience are not those who will necesesarily want to read a large amount but still want to know the main facts. This can also be shown by the strapline 'our banners to cheer lads', ultimatley the target audience is male and into football. Sterotypical views on these men are that they are not very intelligent, and having an image of a woman on the front is the only way of getting them to read the minimal article in the bottom right corner.
Compostition on the front cover is key, as the woman is at the centre all focus goes on her, whether it is for positive or negative views, and will get consumers to buy the newspaper to see why there is a half naked woman on the front page.
Using a medium shot of the woman and having her in high key lighting, shows most of her body, which does not leave much to the imagination, therefore men can gawp at her without having to use much of thier capable minds to enjoy the sight of this woman. Leading to fulfilling the purpose of the image- to sell to the target audience.
Having the headline incorporated in the image connotes that the image does not have anything necessarily to do with the content of the article, but rather just to draw the target audience into reading the article.
As the Masthead is one of the few things in colour, this will immediatly stick into the comsumers mind, and they may in future look for this newspaper and buy it.
A dominant reading is used with the image of the woman and part of the heading 'GOAL'. The writer may have intented for the reader to think that they necessarily could 'score' with this woman, as 'GOAL' is posted across her body. In this case, the woman in the signifier as the image of her is directly looking at the reader as if to communicate with them.
Anchorage is used as the strapline 'to cheer lads' link with the image of them woman, as women are initially known as cheerleaders, and will be the ones cheering. But the polysemic use of 'with our banners' may overide this as, the banner is across the womans breasts, they may mean actual cheering with the banners, or instead cheering the lads on with the womans breasts.

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